Mr. Siegel has over two decades of experience at all levels of advertising sales and has established relationships with agencies, publishers, networks, leagues, vendors and distributors. He has managed global sales teams, and developed and marketed world-class brands and assets on diverse platforms including cable networks, internet, mobile, VOD and iTV. Mr. Siegel has expertise in business development, operations and distribution.
Prior to Gemini Southern, Mr. Siegel spent several years with Rovi Corporation, where he led the Worldwide Advertising Sales Team selling cross platform campaigns and building worldwide sales, marketing, analytics and operations functions.
Previously, Mr. Siegel led sales efforts at Ensequence, the Interactive Video Company, where he built out the programmer, distributor and advertising sales efforts and executed multiple business development opportunities to grow revenue and market share.
Mr. Siegel was also senior vice president at Advanced Media Sales and Marketing at ESPN where he led the sales, marketing and development of advanced media platforms including internet, interactive television, addressable advertising, video on demand and mobile. Jeff spent a total of 13 years at ESPN, leading teams responsible for driving new business and advanced media sales and marketing efforts. In these roles, he created industry-leading advanced media sponsorship programs, improved operating efficiencies, managed senior-level relationships and oversaw the creation and implementation of trade advertising.
Mr. Siegel is a noted speaker at various advertising industry events and serves on multiple advisory boards in the industry. He earned a Bachelor of Science in Business Administration from John Carroll University in Cleveland, OH.